The Advenger

The Theory of Color

Posted by: Kim Gilmore

Have you ever been so mad you have seen red? Or green with envy, or just kind of blue? Colors are used as mood descriptions because color creates and conveys emotions. You know your least favorite color? Yeah, that hideous color. If you were made to wear that color all day, how would it make you feel? Not so good right?

That is color theory. We designers need to know color theory and the feelings and symbolism behind colors in order to convey the correct message for a brand or event. I am sure you understand some of the theory of color, as you would never create a brown logo for a landscape installation company, right? Brown conveys a bad image when it comes to plants, green would be a much better option. Below is a quick list of colors and what they tend to represent. Do you agree? Have others to add? Feel free to add in the comments. Thanks.

Gilmore Marketing Concepts, Inc. began in 1991 as a creative, energetic design house and advertising marketing firm. In 2014 we thought it would be easier to answer the phone as GMCI™ and rebranded with a nifty new logo and fun little ™ symbol. Ok, there was a little more thought process behind the name alteration than just answering the phone. It is all deep, analytical branding stuff that requires pages and pages of expertise. We have the whole report, if you truly want to know the whole story, call us. We will be glad to give you the full scoop, we love talking about brand psychology and the GMCI™ analysis report. We have grown into an international award winning boutique agency that creates custom marketing, design, print, video, web and viral marketing for corporate entities, not-for-profit companies, small businesses and municipal organizations. For some pretty awesome case studies {CLICK HERE}

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